Cocreating Compelling Value Stories for Caring Companies

 You showed up on time and completed your calculations. You have created a presentation in which you carefully go over everything you are going to do and each item. You have just told the customer the price. You look at each other. He says, “Okay. Thank you very much for the quote. I’ll get back to you. Of course, we need time to think about it. It looks good. I’ve heard a lot of good things about you. So there’s nothing to worry about Value Story.

We never make a decision without thinking it through first.” You probably just lost the contract. Unless you significantly undercut the price for the job. What all your competitors will try to do, especially if your customers reveal your offer to them? What did you do wrong? What could you have done to have a better chance of getting the contract?

Let’s get back to Marketing 101: What makes you better than others in your business? If we took a survey of your past clients, what would they say about you? Your knowledge/skill level? Your professionalism? Your quality of work? Your resourcefulness? If you don’t know the answers to these questions, you’re losing business and money (because you’re not making more profit per sale). By taking the time to answer these and similar questions, you can begin to improve your presentations, make more sales, and get a better bottom line. Put another way: People can’t know how good you are unless you tell them.

They’re afraid of making the wrong decision. They have already made bad decisions. Your friends, relatives, and colleagues have made bad decisions, and miraculously they become “experts. The type of measures or metrics you use to evaluate your program will depend on the purpose behind or why your workplace wellness program was created. Essentially, programs are created for one of the following three reasons:

To reduce costs to the employer, specifically health and healthcare costs. To positively impact employee productivity healthcare value proposition story. To create an optimal workplace Within these three reasons, program metrics and outcomes can be categorized into five different types: Psychosocial metrics Individual behavior change Clinical and functional health status Productivity, satisfaction and quality of life measures Financial metrics

These five types can all be referred to as measures of your program’s value, or value measures. Value measures go far beyond the common return-on-investment (ROI) measure, which is simply a financial measurement. value story marketing is commonly thought of as the greatest benefit at the least cost.