Companies have been using banner ads to increase their brand awareness and development for years. This is nothing new. Printing presses, fabric print software and even inks have changed and improved over the years. This means you have more choices when it comes to print advertising.
Fabric print advertising is becoming more and more popular
Of course, the quality of fabric printing has also changed. It just so happens that fabric printing is one of the most important ways for businesses to showcase their brand. As a business owner, you can decide what types of fabrics you want to use depending on the event you are planning.
For example, you may want to use a different fabric for an upcoming trade show than you would for your company’s lobby. The type of fabric you choose will depend on your budget, whether the banner is intended for indoor or outdoor use, the printing application, the frequency with which the banner will be used, and the number of banners the company will purchase. All of these factors will affect the type of fabric printing your company chooses.
Dye sublimation keeps you ahead of the game
Although there are many different printing methods, most people agree that sublimation is the best. This process has only been around for about 10 years, but most agree that it surpasses many other types of digital printing in terms of beauty and durability. Dye sublimation is a great form of printing that can be used to promote your business brand because of its usefulness and reliability.
Dye sublimation is a two-step process that uses an ink to print a graphic onto a specific type of paper using a digital printer. The graphic on the paper is then transferred to a fabric by high pressure. During this transfer, the ink turns into a gas and sublimates into the fabric. At the end of the process, the printed fabric has a graphic with bold, beautiful colors that are long-lasting.
About Print Design
If you’ve ever worked with a design agency on a printed document or marketing material, it can sometimes feel like they’re speaking a foreign language. In the world of printed design, there are many words and phrases that are unfamiliar to the average person. However, if you don’t understand the basic terminology, you may end up with a printed product that doesn’t look the way you want it to. Worse, it could lead to the dreaded (and costly) reprint - an outcome no one wants.
To make sure your print projects turn out well the first time, here’s a basic glossary of important print design terms.
Bleed. This refers to any design element on a printed piece that extends beyond the edge of the paper. Designers indicate a bleed by adding a bleed mark to the document, usually 0.125 inch beyond the bleed area of the final printed piece.
Barbour Clothing Collections
Each offers its own highlights, but will satisfy even the most demanding tastes.
The Heritage Fashion Collection - This collection brings out fine fabrics, like coated linen, and combines them with sturdy zippers and hardware. The Duralumin Flyer is a great example of the incredible style of the Heritage Collection.
The Contemporary Fashion Collection - A unique look that uses contemporary styling and modern fabrics for a fresh look that stays true to the Barbour foundation of refined quality. With the comfort of country chic, this is the new trend in menswear. In this line you will find the edgier side of Barbour Clothing.
The Classic Fashion Collection - Tried and true styles tailored to the specific tastes of the twenty-first century. Corduroy collars with classic cuts from the tried and true Barbour wardrobe are just some of the features of this line. The Classic collection is perfect for “those who appreciate time-honored Barbour charm.”
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